If you haven’t seen Art & Copy yet, or won’t … it’s focuses on how ads are really supposed to change us, move us in a way. If ads don’t move you, what are they doing? Emotion is key. Provided below, is by far, one of the best ads I’ve ever seen. It really does make you believe that you… can just do it.

The same idea revolves around User Experience. If we are not delighting the consumer,… what are you creating exactly?